OUR STORY
Howdy!
My coffee journey might not look too dissimilar to yours. Growing up, I thought it just magically appeared on the shelves of fluorescent lit grocery stores. Ground-for-your-convenience was simply par for the course. Then it took the form of diabolical confectionery concoctions served from behind a counter I could hardly see over. Placing long-winded orders for loved ones was routine on holidays and other special days. Years later, I found myself returning to the same shops only to get my mouth singed by scorching hot brews for no good reason and swearing off these bad experiences entirely.
Then it finds you: the perfect brew. If only that bag could last forever—an endless supply!
I got into coffee to pursue passion and perfection, to look forward to every pour over, every shot, every single brew.
Why Cahuenga, you ask? Cahuenga, for my non-Angelenos, is a mountain pass and peak located in the heart of Los Angeles, once separating and now connecting the Los Angeles Basin to the San Fernando Valley. The Tongva word translates to “place of the mountain.” It has taken many different shapes and borne witness to many stories, from the battle and the treaty thenceforth, to the days when foot travelers took refuge at the Eight Mile House for food and drink and stagecoaches were held up at gunpoint after dark, to early bicycles and motor cars cutting transit times on single-lane dirt roads, to the clang and crimson glide of the Pacific Electric Red Car threading its way through once snow-draped landscapes, and finally to the expansion into two lanes, then four, then eight, and ultimately a ten-lane highway.
Cahuenga tells the tale of a land heavily traveled, with gold buried deep in the hills and wisdom perched atop the clouds.
No matter where you are in your coffee journey, I hope that you take the time to enjoy it. I ask that you consider where it came from and the farmers who cultivated, harvested, and processed it.
The promise I made to myself long ago was to pursue passion and perfection, to endlessly educate myself, and to never go back to drinking bad coffee. My promise to you is to provide the best quality coffees and resources along the way.
We owe it to ourselves to celebrate this ceremonial beverage and not take it for granted.
Robert Cody Duke Williams
Founder, Cahuenga Coffee
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